Because getting older is scary enough

New York Life Long-Term Care

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One way to kill a conversation? Talk about long term care insurance. It’s just ... not a fun topic. At all. But at Torrisi Design we like a challenge, so we said “Yes, New York Life. We can help you sell that insurance to people and we can make sure they have fun.” Then we hired a humorist (because he knows fun) and turned his poignant and witty artwork into a very successful wave mailing and print campaign that brought new vitality to an underappreciated product.