New York Life Long-Term Care
Because getting older is scary enough.

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One way to kill a conversation? Talk about long term care insurance. It’s just ... not a fun topic. At all. But at Torrisi Design we like a challenge, so we said “Yes, New York Life. We can help you sell that insurance to people and we can make sure they have fun.” Then we hired Humorist Gary Zamchick (because he knows fun) and turned his poignant and witty artwork into a very successful wave mailing and print campaign that brought new vitality to an underappreciated product.